Tuesday, November 23, 2010

It's been a little while since I have posted and for good reason, but we are close to releasing our new product so I thought it would be about time to start blazing the social networking circles.

Back in August and September I was unable to secure an agreement with my original supplier so I decided to part ways and find another solution. I was worried that Nog may die before it had a chance to get legs, but the stars aligned and things came together in a rather interesting way. An answer, a miracle, a stroke of luck......call it what you'd like, but Nog is coming and it will blow your mind!

There is no question that eggs are a part of any one's diet where weight loss and lean mass are concerned, and there is also no question that the best way to consume an egg is in liquid form. Not raw and not wholly cooked, but liquid. Ill get into the science of liquid eggs in future posts, but for now try Google and check out a couple of our soon to be competitors...there is a wealth of information out there. Now, the interesting thing about liquid eggs and all of it's benefits is that it has a couple of major flaws that affect it's sustainability and reach as a sport supplement. 1) It's shelf life is limited. 2) Cooler space is competitive. 3) The thought of drinking liquid eggs is a turnoff (for the majority of folks). 4) Having to buy multiple containers, dropping $140.00 or more, only to clog up space in your freezer and refrigerator is annoying, but for the hardcore athletes out there, none of these concerns should bother you. If you are consuming 3-5 dozen eggs a day, you will never need to be concerned with shelf life, you are probably drinking raw eggs out of the shell, and you are spending money on eggs anyway, so having large convenient tubs of liquid eggs on hand makes sense. But to the rest of the population, the flaws with liquid eggs are a concern.....UNTIL NOW! We have done something unique. Something groundbreaking. Something so simple that you'll wonder why this hasn't been done before, so hang tight because in 2011 it's time to Nog the world.

Keep checking back throughout December as I will be updating progress. Our beginning samples come in the first week of December and we will be running a 2 - 3 week pilot. If you are interested in being a tester and submitting feedback, drop me a line and Ill get you set up. If all goes as planned, we should have product ready to sell in January. We will be running a body transformation competition and have a handful of professional athletes already on board as official Nog representatives. The future is exciting. Our product is brilliant. We look forward to sharing this adventure with you.

I realize that what I have mentioned is somewhat vague, and it will have to be that way until I have all of the processes secured. If you want to learn more, drop me a line (email or phone). I will have all of the media outlets ready to roll within the next few weeks.

Charlie

Wednesday, June 23, 2010

Coming SOON!

I am working frantically to get Nog in everyone's hands, but I'm not quite ready (logo, labels, website, flavors, branding....all being worked on). If you need some Nog in the meantime (I can only sell Naked Nog with my manufacturer's label), email me and we can work something out.

charlie@musclenog.com

I appreciate everyone's support and I am excited about the future of NOG!